Why Can't It Be Easy To Find New Music?

Yesterday, I listened to Born to Run.
Thirty-five years after it was released for the first time, it still sounds good.
Sitting at my desk at work, with little tin can speakers, Springsteen's vocals still sound just as desperate as they did when he was recording the album. The writing resonates in the age of Obama as it did in the throes of the Vietnam War and Richard Nixon. The band has been together for four decades and is still as relevant now as they've ever been - just take a listen to Working on a Dream.
As unbelievable as Born to Run is, it was damn close to never being made.
The story's been told thousands of times, most recently by Louis Masur in Slate Magazine.
And, while I could go on and on about the merits of Springsteen's work, I won't.
At least, I won't today.
Instead, I sit here with the scanner chirping as background noise wondering what good music isn't getting made today, and what great music we're not listening to.
As great as Springsteen is, for some reason people just didn't get him until Born to Run hit the airwaves. He was even then a legendary live performer with two critically acclaimed albums to his credit -- and his record label was ready to kick him to the curb.
Today, with the Internet, downloadable music, radio that doesn't play much local music and the ever-important prominence of music video, it's hard for certain types of artists to get started. The entire Born to Run album wasn't even finished when Springsteen's manager delivered the single to radio stations. There was no album for fans who wanted to buy it. Listen to Masur tell the story of how important radio ended up being for Born to Run.
"Within weeks, Appel also sent tapes to Scott Muni at WNEW in New York, Maxanne Sartori at WBCN in Boston, and Kid Leo (Lawrence Travagliante) at WMMS in Cleveland. To Leo: " 'Born To Run' was the essence of everything I loved about rock 'n' roll. Bruce held on to the innocence and the romance. At the same time, the music communicates frustration and a constant longing to escape." Leo played the song every Friday afternoon at 5:55; one fan remembers it as the start to the weekend happy hour. Nearly two dozen more stations had it by the new year. All this exposure, with no record in sight, made the record company nervous. When listeners heard something they liked, they usually wanted to buy it right away. But in this case, hearing the song on the radio helped build anticipation for the album."
Does anybody think that's happening today? Something tells me local radio airplay earned on the merits of a particular song had very little to do with The Pussycat Dolls' 15 minutes of fame. Somehow, I don't imagine the Pussycat Dolls spending six months working on one song because they just couldn't get it right (their hair, on the other hand, had to have taken hours).
I remember the days when Rolling Stone or other music magazines would highlight the best music coming out. Usually, if a band was big enough to be in Rolling Stone, they were big enough for you to find their music. Now, it's all about finding a blog or other online source to help you find music you may be interested in.
There are musicians who are making their way much like Springsteen did so many years ago - playing in clubs, rewriting songs on the fly until they're just right, getting good playing in front of an audience. The big difference is that now, they don't end up on Time Magazine before they're sold their first million records. You're not likely to flip on the radio (remember what one of those is, kids?) and hear something that rocks your world by an artist you've never heard of before. You're not likely to hear something on radio not being pushed by a major label.
Small bands usually don't get a boost from regional radio stations that can get a song into the right hands. Good luck getting their stuff on MTV - youTube is a better bet. Apparently, a lot of newspapers don't do much to back local acts, either.
Just for fun, I searched the Internet trying to find some of the best independent rock music out there. Since you usually can't find a lot of these bands at stores in our area, I thought maybe the Internet would help me out. It didn't.
The biggest problem is finding a way to syphon the good from the truly terrible. In an afternoon surfing through live365 stations broadcasting independent rock acts, I heard all of three songs I wanted to hear again: The Best Thing by an artist named Ivy, Lonely Holiday by the Old 97s and The Killers' song, Human.
Old-time radio had a lot better ratio of good songs to schlock than that. I haven't gotten into Sirius or XM yet, so I'll reserve judgement, but why does new media make it so hard to find good new music?
I want new music to entertain me the same way listening to Springsteen does. I don't want to be stuck with the same old music when I'm 50. Sometimes, I'm in the mood for music I know and love - Springsteen, Gary Allan, Billy Joel, early Michael Jackson, Otis Redding.
Other times, though, I want to be surprised. I want a band to hit me over the head with a song that I can't get out of my head.
In this spot, as I get time, I'll try to help out as best I can.
For those with a better way to find good new music, drop me a comment.